Marketing tracking module
Skiperformance e-commerce platform has support for tracking of the consumers online. We support the following solutions:
A Facebook pixel is an analytics tool that consists of a code that you can put on your website.
The pixel fires to track site visitors. This data allows you to retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.
This allows you to gain more insights about your audience, send targeted messaging to users who already know your brand, and track the effectiveness of your paid social advertising efforts.
Google Analytics is a free web analytics tool that generates detailed statistics about activity on a website. Google analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.
Google Tag Manager
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.